New channel, new attitude. How do you create a little anarchy and the promise of entertainment you wnat the way you want it? You up it; you say up you Viva to the way things were done, the old styles, the partonising and the we know what you want and how you want it. You say Up your Viva to all that. Then you up the good times, the doing it the way it should be, upping your wrongness and your cheshire cat grin to full beam. You start a new channel called VIVA, with the promise that you'll up everthing that makes you feel the way you want to.