CONTENT / DIGITAL / ADVERTISING

Practical Action / Fat of the Land

Practical action wanted a challenging campaign that would prompt people to reasses sef sufficiency programs in developing countries and break the cycle of aid from the UK and other countries around the globe.

IDEA: By creating a totally fictiocious online clinic offering people the chance to donate their fat for money off liposuction, we were able to not only highlight more constructive self sufficiency programs developed by Pratical Action but also shine a light on the growing problem of obesity and overconsumption from those countries and peoples who believe just sending food aid is the answer to developing countries problems.