Paralympic IPC Swimming World Championships 2015

Written & Art Directed by Neal

CHALLENGE: To launch an Integrated campaign for the  2015 IPC Swimming Championships in Glasgow that heroes the competitors, has visual cut through and challenges perceptions.

THE WONDER SWITCH: My focused approach was to challenge the stereo-typical view of the Para-athletes and continue the growing acceptance that these are the elite of the sporting world, competing against more than just records and other competitors and coming out as champions and high achievers. Their performances are epic, their reputations legendary. These atheletes then became the stuff of legend in my successful campaign.

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The Campaign Launch / +44 7725 075084