ADVERTISING/ BRANDING / CONTENT
BLYK - THE FREE MOBILE FOR TEENAGERS
CHALLENGE: How do you brand and launch a free mobile platform for teenagers funded by advertising?
THE WONDER SWITCH: We threw open the challenge to the audience themselves, working with them to create a flexible, user created content that delivered messages for the audience by the audience. This also gave us a brand look and feel that was distinctive and recognisible in a cluttered shiny floor sector.
BELOW: Just two of the sea of online content films created around the Blyk message and brand icon.