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wondersnevercease
Creative wonders for brands & agencies

 

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ADVERTISING / DIGITAL / CONTENT

CHALLENGE: What to do when an iconic global brand with immaculate credentials as ' the music channel' wants to indicate not only a shift in EPG but a significant move from music to entertainment programming.

THE WONDER SWITCH I literally expressed MTV turning its own world on its head, provoking not only a 'WTF' expression but asking its fans to look at the channel in a whole new way. The campaign simplicity meant it not only delivered a clear an intriguing message about change but kept the irreverant nature of the brand itself. 


t: +44 077 25075084  e: neal@wondersnevercease.co.uk