Written & Art Directed by Neal

CHALLENGE: specialist site for recruitment from those with disabilities,,  were looking for a way to highlight and overcome prejudices in the workplace. 

THE WONDER SWITCH: I decided to make use of a person whose un-pc approach to all office scenarios was well known and celebrated, and to get his no holes barred approach to challenge these misconceptions and predudices head on to get potential employers to reappraise their opinions. The campaign had immediate cut through, receiving write ups across all the main tabloids and social platforms whilst eventually being voted sixth best cinema ad of all time. 

Behind the scenes footage of Ricky being Ricky with the motley looking cast of employees.

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