ADVERTISING / DIGITAL
ABBOTT ALE / IPA / RUDDLES COUNTY
Written & Art Directed by Neal
CHALLENGE: The brand needed it's heavenly credentials made more integral to the taste an experience.
THE WONDER SWITCH: I created 'ABBOT' speak - turning drinking Abbot Ale into a heavenly experience, to be praised and preached on your pulpit to anyone who will listen to how great it tastes. Take it away Reverend Boris.
GREENE KING IPA
IDEA: Greene King needed an iconic image that captured the savoring aspect of tasting and enjoyment a pint of IPA.
THE WONDERSWITCH: We created the iconic IPA sundail, capturing the spirit of endless, time slowing summer days supping at a pint of IPA as you watch the world go by.
RUDDLES COUNTY (internal initiative)
IDEA: How do you make a traditionally country focused brand relevant to an urban audience?
THE WONDERSWITCH: BY highlighting the world we both share and how we both interprit those modern platforms we see a warm understanding of its audiences lives and offer a richer, more down to earth alternative.