ADVERTISING / DIGITAL

ABBOTT ALE / IPA / RUDDLES COUNTY

Written & Art Directed by Neal

CHALLENGE: The brand needed it's heavenly credentials made more integral to the taste an experience.

THE WONDER SWITCH: I created 'ABBOT' speak - turning drinking Abbot Ale into a heavenly experience, to be praised and preached on your pulpit to anyone who will listen to how great it tastes. Take it away Reverend Boris.


GREENE KING IPA

IDEA: Greene King needed an iconic image that captured the savoring aspect of tasting and enjoyment a pint of IPA.

THE WONDERSWITCH: We created the iconic IPA sundail, capturing the spirit of endless, time slowing summer days supping at a pint of IPA as you watch the world go by. 

 

Sundial-Image.png

RUDDLES COUNTY (internal initiative)

IDEA: How do you make a traditionally country focused brand relevant to an urban audience?

THE WONDERSWITCH: BY highlighting the world we both share and how we both interprit those modern platforms we see a warm understanding of its audiences lives and offer a richer, more down to earth alternative.