CONTENT / DIGITAL
Practical Action / Self sustainable initiatives
Written, Art Directed & Directed by Neal
CHALLENGE: You want to highlight a new, more sustainable model for self sufficiency in developing countries and you need to spread that message to a wider audience?
THE WONDER SWITCH: Why not take the World's most famous Super-model and have her create an online video diary as she visits other models for super self- sustainability throughout Kenya.
BELOW: A visit to a smoke filled cooking area in a traditional Kenyan home gave us a unique, impromptu opportunity to highlight a situation that kills more people than malaria in the developing world each year. For the record we almost choked a supermodel to death when we asked her to jump in and endure it for a few minutes as we filmed. Real tears and a real trooper for letting us nearly suffocate her. Thanks Gisele.