CONTENT / DIGITAL / ADVERTISING
ESSELTE / LEITZ / RAPID
Written, Art Directed & Directed by Neal
CHALLENGE: Create a brand positioning line and campaign to show how Esselte's global stable of brands can deliver time saving job solutions to office life.
THE WONDER SWITCH: By understanding the idea that everyone has a 'to do' list I was able to see Esselte as the enabler of getting to a 'done' situation. With a largely female biased audience, the brand campaign and advertising gave empowerement and control to the women at the heart of businesses.
LEITZ ICON PRINTER (HOLLAND)
A simple visual commercial to show that the Leitz Icon digital lable printer is the perfect solution for your connected office.
Rapid, a Swedish tools and crafting member of Esseltes' stable of brands needed a brand film to tell their story to potential suppliers and customers. Say hello to their tool rack then.