There's a certain preconception to being a red top, a tabloid. The Daily Mirror wanted to reposition itself a news provider that did more, gave you pause for thought, stimulated the grey matter. ' Madeuthink' a simple overarching campaign that allowed for the idea that the paper will challenge all your preconceptions both in what you expect from your news and the other entertainment your looking for. Welcome the the thinking person's tabloid. Created to relaunch the Mirror Groups positioning bith in print and across all digital platforms.