CHALLENGE: To draw attention to Comptel and redefine what was seen as a dry, functional sector.

THE WONDER SWITCH: We saw that data can be the most beautiful of commodities if imagined and interpreted in the right way. We created a complete visual identity as well as a set of brand value icons. In addition to the visual overhaul, a number of films and animations were also created to generate awareness for the new look and feel as well as bringing the brand values to life. We made data desirable as a visual experience.