ADVERTISING / RADIO
AVIS 'UNFORGETTABLE MEMORIES'
Written & Directed by Neal
CHALLENGE: Make Avis the number one choice when booking a rental car in the US.
THE WONDER SWITCH: It's not just a car. It's a vehicle for memories and experiences that will last forever. This was my strategy for tapping into the emotional process for making a car rental choice. Unforgettable memories at an unforgettable price.