AEGON - With you from first serve to match point
Written, Art Directed & Directed by Neal
CHALLENGE: To reimagine a brand that's invited almost every day into the nations living rooms and to reflect the values of its audience.
THE WONDER SWITCH: ITV - 'Where Life Lives' - a new positioning statement that captures the close and reflective nature of the channel and its audience and its renewed focus on quality drama, family entertainment and documentaries.
BELOW: Channel re-launch commercial setting out the 'Where life lives' message.